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Quote of the Week
It's not about understanding how to communicate. It's about understanding the medium and how to use it.

-Former Dean Campaign Manager Joe Trippi on the potential of the Internet in political campaigns. Trippi spoke at an SMPA conference on June 4.
Home > About Us > Mission

Mission

The mission of the School of Media and Public Affairs is to investigate and teach how ideas and information are communicated through media and how media content and institutions function as a central ingredient of a democratic society. Our commitment is to combine a liberal arts foundation with professional skills and experiences for our students.

We believe that theory and practice cannot be separated, and that viewing them together provides the perspective that enables students to understand the relationships between media and the various institutions of public life—government, education, corporations and associations. Increasingly, this means a commitment to technological sophistication as our students are required to communicate in converged multimedia environments.