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Politico Joins The George Washington University Battleground Poll Partnership
September 9, 2010

FOR IMMEDIATE RELEASE CONTACTS:
Emily Cain 202-994-3087; eecain@gwu.edu
Michelle Sherrard 202-994-1423; mcs1@gwu.edu

POLITICO JOINS THE GEORGE WASHINGTON UNIVERSITY BATTLEGROUND POLL PARTNERSHIP

America's Leading Political News Source Joins The Tarrance Group, Lake Research Partners and GW In Nationally Recognized Bipartisan Survey Research Project

Results Of First Poll To Be Released Thursday, Sept. 16

WASHINGTON – POLITICO, the ground-breaking political website and newspaper, has joined the partnership that produces the nationally recognized, bipartisan George Washington University Battleground Poll. Renamed the "POLITICO-George Washington University Battleground Poll," the joint venture will launch with a series of three surveys this fall related to the midterm elections. Three additional polls will be conducted in 2011. Results of the first poll will be released Thursday, Sept. 16 at 9 a.m. during a public press conference in GW's Jack Morton Auditorium.

"This agreement will provide George Washington students and faculty with additional opportunities to work alongside some of the leading practitioners in the field," said GW President Steven Knapp.

"The Battleground Poll has proven to accurately measure the political attitudes of Americans for many, many years," said Jim VandeHei, executive editor and co-founder of POLITICO. "We are thrilled to work with a bipartisan stable of pollsters - and GW - to regularly take the pulse of voters on the defining issues of politics."

The POLITICO-George Washington University Battleground Poll is conducted by Republican pollster Ed Goeas of The Tarrance Group and Democratic pollster Celinda Lake of Lake Research Partners. It distinguishes itself from other surveys by presenting separate analyses from these top pollsters representing both sides of the aisle. The George Washington University became a sponsor of the Battleground Poll in 2004. GW also houses the data archive of the survey results dating back more than two decades.

"We are delighted to have the opportunity to bring the Battleground Poll to POLITICO and forge this exciting new relationship," said Ed Goeas, president and CEO of The Tarrance Group. "POLITICO is on the cutting edge and a leader in its field, making it a wonderful partner for the Battleground Poll, one of the most respected and historically accurate public opinion predictors in survey research."

"We're thrilled to add POLITICO to this existing partnership with the Tarrance Group and the George Washington University," said Celinda Lake, president of Lake Research Partners. "We take a lot of pride in having our finger on the pulse of the nation, and the Battleground Poll has been a critical part of that. Since 1991, it has been one of the only polls out there that gives the perspective and analysis from two pollsters on different sides of the aisle, making it especially unique. The George Washington University has been an invaluable partner, bringing a long-term systematic perspective to this poll. And now, we're especially glad to have one of the most prominent and insightful political partners on board as well."

As the 2010 congressional elections near, the POLITICO-George Washington University Battleground Poll results will be a valuable tool in anticipating the outcome and gauging voter attitudes and concerns. POLITICO's team of well-respected editors and reporters will help design each poll. In addition, POLITICO will offer analysis and post the full poll results on POLITICO.com. The results also will be posted on www.gwu.edu.

The GW Global Media Institute, affiliated with both the Graduate School of Political Management (GSPM) and the School of Media and Public Affairs (SMPA), will serve as the university's administrative home for the partnership. GW's participation will be led by Institute Executive Director and Professor of Media and Public Affairs Michael Freedman and Professor of Political Management and Institute Research Fellow Christopher Arterton.

In the heart of the nation's capital with additional programs in Virginia, the George Washington University was created by an Act of Congress in 1821. Today, GW is the largest institution of higher education in the District of Columbia. The university offers comprehensive programs of undergraduate and graduate liberal arts study, as well as degree programs in medicine, public health, law, engineering, education, business and international affairs. Each year, GW enrolls a diverse population of undergraduate, graduate and professional students from all 50 states, the District of Columbia, and more than 130 countries.

POLITICO is a Washington, D.C.-based political journalism organization that distributes its content via the internet, newspaper, television and radio. Its coverage includes Congress, Washington lobbying and the 2008 presidential election. POLITICO and POLITICO.com launched in January, 2007 with the mission of covering politics with enterprise, style and impact. POLITICO is a publication of Capitol News Company, LLC.

The Tarrance Group is one of the most widely respected and successful Republican strategic research and polling firms in the nation. The firm is run by Edward A. Goeas III, who serves as president and CEO. Our total commitment to quality has helped elect more than 80 Republican Governors, U.S. Senators and Members of Congress, as well as numerous state legislative candidates. Goeas, with partners Brian Tringali and Dave Sackett, have built a team with diverse political experience. Members of the group work together through the developmental, analytical and strategic planning stages of survey research.

Lake Research Partners is a national public opinion and political strategy research firm founded by Celinda Lake in 1995. The firm quickly expanded to become Lake Snell Perry Mermin and Associates, and in 2005 continued to grow through a merger with Decision Research. Our principals are leading information and political campaign strategists, serving as tacticians and senior advisors to a wide range of advocacy groups, labor unions, non-profits, government agencies, companies and foundations, as well as dozens of elected officials at all levels of the electoral process. The firm is national in scope, with offices in Washington, D.C., New York and California and senior staff located in Washington, Oregon and Virginia.

Jim VandeHei, Celinda Lake, Ed Goeas and Christopher Arterton of GW are available for comment. For VandeHei, please contact Sara Olson at POLITICO, (202) 731-8193. For Lake, please contact Daniel Gotoff at Lake Research Partners, (202) 776-9066. For Goeas, please contact Brian Nienaber at The Tarrance Group, (703) 684-6688. For Chris Arterton, please contact Emily Cain at GW, (202) 994-3087.

- GW -





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