Areas of Expertise
Public opinion, voting and elections, political marketing, political communication
Arthur Beckman is a professional lecturer at the School of Media and Public Affairs. He previously served as a visiting assistant professor at SMPA and has taught in the political science departments at Hunter College, The City College of New York and John Jay College of Criminal Justice and in the marketing and public relations department at the New York University School of Professional Studies.
Dr. Beckman brings 30 years of experience in advertising and public relations to the study of public opinion and political communication. He has held senior positions at ad agencies such as DDB, Stein Rogan + Partners and Harrison and Star, and created communications in all media for leading health care, technology, media, retail, food-and-beverage and nonprofit clients.
In his academic research, Dr. Beckman explores the intersection of marketing and politics, including the historical role of scientific marketing techniques in American electoral politics, the use of demographic and psychographic targeting in campaigns, the sociology of what is commonly called the “swing vote” and ways in which marketing and administrative methods can be used to enhance and limit the political power of American citizens.
Ph.D. The Graduate Center, The City University of New York, 2011
M.A. The Graduate Center, The City University of New York, 2006
B.F.A. Rhode Island School of Design, 1981
“Political Marketing and Intellectual Autonomy,” forthcoming, The Journal of Political Philosophy, DOI: 10.1111/jopp.12126
SMPA 6202: Media Effects, Public Opinion, and Persuasion
SMPA 2120: Public Opinion