Bruce Gregory

Bruce Gregory headshot
Professorial Lecturer
School of Media and Public Affairs
805 21st Street, NW
Washington , District Of Columbia 20052
[email protected]

Areas of Expertise

Public diplomacy, strategic communication, media and national security, national security strategy and process, U.S. international broadcasting

Bruce Gregory began teaching as an adjunct professor at the George Washington University in 2002, where his courses included public diplomacy, media and global affairs. He was director of the the Institute of Public Diplomacy at GW from 2005–2008 and now serves on the board of the Institute’s Walter R. Roberts Endowment.

He is also an adjunct professor at Georgetown University, where he taught a seminar on public diplomacy in the Master of Foreign Service Program from 2009–2012.

As a visiting professor at the U.S. Naval War College from 2008-2011, he taught courses on strategic communication. He taught full time at the National Defense University from 1998–2001, where his courses at the National War College included information, media, and national security.

From 1985–1998, he was executive director of the U.S. Advisory Commission on Public Diplomacy. Prior to retiring after 34 years of government service, he served as coordinator for the Department of State's Response to Terrorism Coalition Working Group on Public Diplomacy and as the State Department's executive secretary on the Defense Science Board's 2001 Task Force on Managed Information Dissemination.

Gregory was a member and co-drafter of reports of the Defense Science Board's 2004 and 2007 Task Force studies on Strategic Communication. In 2002, he was a member and co-drafter of the Council on Foreign Relations Task Force report on Public Diplomacy. He is a member of the Washington Institute of Foreign Affairs and the Public Diplomacy Council. He was the Council's executive director from 2001–2004.

He has also taught public diplomacy at American University's School of International Service and lectured at the Department of State's Foreign Service Institute, the University of Pennsylvania's Annenberg School for Communication, Harvard University's John F. Kennedy School of Government, the National Defense Intelligence College, and the National Defense University's Information Management Resources College and Industrial College of the Armed Forces.

He is a recipient of the Department of State's Superior Honor Award and was an American Political Science Association Congressional Fellow.

Gregory compiles Diplomacy's Public Dimension: Books, Articles, and Websites, a periodic list of reference materials for teachers and students on public diplomacy and related topics on the Institute for Public Diplomacy and global Communication website.

Gregory’s current research is on the roles of diplomats, embassies and foreign ministries in the whole of government diplomacy, and why public diplomacy is no longer a subset of diplomatic practice. He is writing a book on beginnings, patterns, and boundaries in U.S. public diplomacy.


M.A., International Relations, American University, 1967
B.A., History, Barrington College, 1963




Mapping Boundaries in Diplomacy’s Public Dimension,” The Hague Journal of Diplomacy, Volume 11, Issue 1 (2016), published online October 2015.
“The Paradox of US Public Diplomacy: Its Rise and ‘Demise,'" a Report for the Institute of Public Diplomacy and Global Communication, George Washington University, February 2014, updated May 2014.
Ellen Huijgh, Bruce Gregory, and Jan Melissen, "Public Diplomacy," in Oxford Bibliographies in International Relations, David Armstrong, ed., (New York: Oxford University Press, 2013). 
"Hidden in Plain Sight: Implications of the 2012 US Presidential Campaign for American ('Public') Diplomacy," Paper presented at the International Studies Association conference, San Francisco, April 2013.

" Entrevista con Bruce Gregory, Profesor Adjunto en la George Washington University's Institute for Public Diplomacy & Global Communication y en la Georgetown University's Master of Communication Program," El Molinillo, March 2013, 16-21. Interview and translation: Teresa La Porte and Joyce Baptista, Universidad de Navarra.

" American Public Diplomacy: Enduring Characteristics, Elusive Transformation," The Hague Journal of Diplomacy, 6 (2011), 351-372. 

" Mapping Smart Power in Multi-stakeholder Public Diplomacy / Strategic Communication," Opening remarks at the Institute for Public Diplomacy and Global Communication's forum on New Approaches to Global Outreach, George Washington University, Washington, DC, October 5, 2009.

" Public Diplomacy and National Security: Lessons From the U.S. Experience," Small Wars Journal, posted by SWJ editors, August 14, 2008. 

"Public Diplomacy and Governance: Challenges for Scholars and Practitioners," in Andrew F. Cooper, Brian Hocking, and William Maley, eds., Global Governance and Diplomacy: Worlds Apart? (Palgrave Macmillan, 2008).

" Public Diplomacy and Counterterrorism: Lessons from the U.S. Experience," remarks at a Swiss Federal Department of Foreign Affairs Seminar on Counterterrorism, Geneva, Switzerland, April 28-29, 2008.

Public Diplomacy: Sunrise of an Academic Field,” pp. 274-290, in Geoffrey Cowan and Nicholas J. Cull, eds., Public Diplomacy in a Changing World,The Annals of the American Academy of Political and Social Science, Volume 616, March 2008.

" Public Diplomacy as Strategic Communication," Chapter 17, 336-357 in James. J.F. Forest, ed., Countering Terrorism and Insurgency in the 21st Century, vol. 1 (Westport, CT: Praeger Security International, 2007). 

" Upgrading Public Diplomacy's Tools - New Challenges, Old Realities," remarks at a NATO Public Diplomacy Workshop, Brussels, Belgium, July 2-3, 2007.

" Discourse Norms in Public Diplomacy: Necessary and Artificial Fault Lines," remarks at a panel on Ethics in Public Diplomacy, Association for Education in Journalism and Mass Communication (AEJMC) 2006 Convention, San Francisco, August 5, 2006.

" Now That It's Part of a Global Conversation, Should We Keep the Term Public Diplomacy?" paper presented at the Centre for International Governance Conference on Worlds Apart? Exploring the Interface Between Governance and Diplomacy, Wilton Park, UK, June 25, 2006.

" Not Your Grandparents Public Diplomacy," remarks at a public diplomacy retreat for Canadian diplomats, Department of Foreign Affairs, Ottawa, November 30, 2005.

" Public Diplomacy and Strategic Communication: Cultures, Firewalls, and Imported Norms," paper presented at the American Political Science Association Conference on International Communication and Conflict, Washington, DC, August 31, 2005.
Union Representation in the Foreign Service,” paper presented at the International Studies Association, St. Louis, March 1977. 

Classes Taught

IAFF 6208, Communication in Modern Diplomacy 
SMPA 140, Media and Foreign Policy
SMPA 190, Information, Media, and National Security
SMPA 210, Media and International Relations
SMPA 270, Graduate Seminar on Public Diplomacy
IAFF 6118, Public Diplomacy