Creating Influence and Engagement with Social Media

What are the cutting-edge practices that are revolutionizing the social media landscape? And how do you incorporate them in your strategy and tactics?  This program will introduce and demonstrate the latest on-line tools and techniques that you need to succeed in the social environment.  Topics include:

  • Designing a social media strategy
  • Social listening
  • Using social media for advocacy
  • Engaging the media through social channels
  • Setting campaign goals and evaluating performance

Learning Objectives

At the end of the program, participants will be able to:

  • Prepare social messaging and communications strategies
  • Select from sophisticated tools to disseminate information through web-based channels
  • Design, monitor and evaluate cutting-edge social media campaigns

Who Should Attend

  • Communications professionals looking to elevate their social media skills for markedly improved impact

  • Others looking to raise their proficiency in applying social media techniques to engage customers, donors, voters, policy makers, employees or other stakeholders

Contact us to learn more about Creating Influence and Engagement with Social Media or any of our Executive and Professional Education programs.


Nikki Usher

Nikki Usher’s research and teaching interests focus on the transforming world of digital media, from journalism to big data to information and communication technologies (ICTs). Her background in media theory and effects, sociology, and communication has given her an appreciation of the wide-range of possibilities for discussing and analyzing today’s media environment—from the changing nature of politics and social media  to open government to hacking to the challenges and opportunities facing today’s news landscape. Dr. Usher's social media focus builds on skills, the latest technology, and the underlying theories about the Web.  Learn more »


Lauren Glickman

Lauren Glickman has nearly a decade of clean energy and climate change advocacy and campaign experience, and a successful track record for implementing winning social media and online strategies. She started WindyGlick Communications, where she helps small businesses, non-profits and trade associations develop social media strategies and drive online engagement. Previously, she worked at the American Wind Energy Association (AWEA) where she was responsible for the re-design, re-launch and management of AWEA’s social media program and online advocacy portal Power of Wind. She also developed and implemented best practices for social and online engagement of AWEA industry members and advocates, taking engagement rates from below average to 4 times above industry standards. Learn more »

Program Details

Course Duration: 2 days in person
Early Registration Price: $1,095
Course Fee: $1,295
Instructors: Nikki Usher and Lauren Glickman



"I’ve already applied a lot of what I learned during the two-day social media seminar I attended and have seen immediate, positive results.  The practical skills, tips and tools I acquired really helped boost my association’s social media presence: more likes, retweets and followers."

—Deborah Willenborg, USA Rice Federation