Strategic Communication in a Digital Age


It’s happening in front of your eyes. The old tools and tactics that you used to drive strategic communication are now outdated, replaced with new and ever-evolving digital media techniques. What are they? How, why and when do you implement them?  

In Strategic Communication in a Digital Age, Prof. David Karpf, a strategic and political communications expert, will show you the latest techniques in leveraging digital communications today. The author of The MoveOn Effect: The Unexpected Transformation of American Political Advocacy, Dr. Karpf will lead you through:

  • Science of virality
  • Vanity metrics
  • Digital communications strategy and planning
  • Advanced audience targeting
  • Crafting on-line messaging that is credible, compelling and competitive

Learning Objectives

At the end of this program, participants will understand:

  • Principles of persuasion
  • How campaigns are designed and evaluated
  • How to refine goals so that they are meaningful, motivational and measurable
  • Identification of those with power to effect or block the goals
  • How to select target audiences who can be mobilized to reach those in power
  • How to leverage and engage the newest tools of strategic communication
  • How to build social and emerging media to become integral parts of a strategic communications strategy
  • How to frame a smart media strategy, including social media
  • How to craft an effective strategy statement
  • How to lay out a practical timeline and success measures

Who Should Attend

  • Mid- to senior-level communicators

  • Operations staff looking to integrate strategic communications and client engagement into the design and implementation of projects and program

  • Those looking for technical assistance to develop coherent communications strategies

Contact us to learn more about Strategic Communication in a Digital Age or any of our Executive and Professional Education programs.


Praise for David Karpf from past participants in Executive and Professional Education programs:

"The best!"

"Fresh and Insightful"

Program Details

Course Duration: 2 days in person

Early Registration Price: $1,095

Course Fee: $1,295

Course Instructor: David Karpf

David Karpf

David Karpf is an associate professor in the School of Media and Public Affairs at the George Washington University.