AAPA seeks enthusiastic interns to join our marketing department. S/he will support marketing efforts by collaborating with the web, creative and communication teams. The marketing and communication intern will focus on efforts to build a marketing plan, generate content, and provide marketing services for the Center for Healthcare Leadership and Management (CHLM) over a 10 to 12 week period. CHLM is a consultative branch of AAPA which provides strategic and operational guidance to healthcare institutions.
The part-time position will extend from June through August and pays $15 per hour. The intern will report to the director of marketing services and director of media relations.
This internship will help you acquire marketing skills and provide you with knowledge of various marketing and media relations strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.
You will have the opportunity to:
- Work with our Center for Healthcare Leadership and Management (CHLM) on the creation and branding of their leadership curriculum and educational initiatives
- Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
- Create media outreach list by identifying reporters who cover topics relevant to CHLM
- Help organize marketing events
- Collect quantitative and qualitative data from marketing campaigns
- Draft and edit press releases, media pitches, and other deliverables associated with the media outreach plan
- Participate in focus group planning
- Support the marketing team in daily administrative tasks
- Prepare presentations
- Coordinate and organize an email audit
- Manage and update company database and customer relationship management systems (CRM)
- Operate as an active photo shoot assistant
Qualifications
- Project management experience
- Strong desire to learn along with professional drive
- Understanding of different marketing techniques
- Excellent verbal and written communication skills
- Excellent knowledge of MS Office
- Passion for the marketing industry and its best practices
To apply, please email [email protected] with the subject line "AAPA: MarComm Internship."